He said, ‘I want you guys to sit front row. “I told him we should figure out a way to work together and, months later, Virgil reached out. Palm Angels hoodie for Pop Smoke, one of three styles made in tribute to the late rapper. At the time I wasn’t in the place to sign artists, but I told Rico you should drop everything and solely work on him. “When I met him, I knew there was something special about him as an individual and musically. Victor met Pop in February 2019 through Rico Beats, a rep for Pop. Then over the months I realized he did have his own sense of style.” ![]() I thought he was just saying it because it was cool for rappers to say. “I would take it in stride super early on and thought let’s focus on the music first and once you’re stable as an artist then let’s dabble. “I thought it was ambitious,” Victor said. Victor said Pop wanted to design clothes in addition to rap. “Whenever you let people come out with their purest interpretation of things, it’s always going to be good.” “I like all of the collaborations, because it’s everyone’s own interpretation,” Victor said. ![]() On one hand, the launches celebrate an artist’s body of work that resonate in his hometown of New York City and around the world, but they also celebrate a life that was cut far too short. Prior to the product launches, Virgil Abloh revealed he was designing the album cover for Pop’s debut album, and invited him to attend the Louis Vuitton and Off-White runway shows in Paris.Īccording to Steven Victor, Pop had ambitions in the fashion world, which makes the collection rollouts this month especially bittersweet. Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party
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